Branding Is the New Résumé (and Yours Might Be Getting Skipped)

Why You’re Not Getting the Opportunities You Deserve, and How to Stop Being Overlooked Online

You’re experienced. You’re proven. You’ve got receipts and results.

And yet, the invites aren’t coming. The podcast guest spots are going to people with less depth and more lighting. The speaking gig you’d crush? Given to someone whose LinkedIn header just says “Empowerment Coach.” What’s happening?

You’re Not Being Googled, Your Brand Is

Let’s start here: people don’t hire you off your résumé anymore. They hire you off your online footprint.

Before a call gets booked, they’ve already scoped out your:

• Website tone of voice
• Instagram feed (yes, even that brunch shot from two years ago)
• Media mentions (or lack thereof)
• Bio, headshot, and featured content

If your presence feels forgettable or unclear, you lose the moment before it even begins.

Modern Branding Means Translating Brilliance

Most brilliant people are too close to their own work to brand themselves well. You’re so deep in your genius, you forget what it sounds like to someone 10 steps behind you.

That’s where we come in.

At Tangerine, we specialize in founder-first brand strategy. We help entrepreneurs:

• Define their true positioning (not just what they sell, but what they stand for)
• Build a presence that mirrors their impact
• Create a digital footprint that opens doors, not just tabs

Let’s Get Specific

Instead of listing all your certifications, we help you:

• Frame your story as an asset
• Translate your results into narratives
• Build content ecosystems that sell for you

Because great branding isn’t just how you look, it’s how you’re understood.

Fix Your Brand in 15 Minutes:

1. Ask someone outside your industry to read your site and tell you what you do.
2. Google yourself. What shows up? What’s missing?
3. Rewrite your Instagram bio to say not just what you do, but what you believe.

You don’t need more followers. You need better positioning. You don’t need a rebrand. You need recognition.

Let’s turn your presence into a platform.

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